Equil Smartmarker
Details
User Needs
Primary Problem
Whiteboards are left behind during remote collaborative meetings. But whiteboards are the go-to tool for visual communication in the meeting room.
Smartmarker brings the physical whiteboard to all meeting attendees in real time, regardless of their location.
Secondary Problem
Collection and sharing of whiteboard content is cumbersome with current solutions.
Smartmarker allows for continuous recording of content across multiple pages without interrupting the workflow, and reduces post-meeting time for sharing, editing, and archiving.
Design Contributions
Product
Research, Definition, Planning, Industrial Design, Hardware-software Interaction, Branding, Styling, Functionality, Engineering Solutions, Packaging
Marketing
Brand Application, Art Direction, Video Strategy, Messaging Direction, Content Strategy