Brad Richter

design thinking • creative management • innovation • perception • loyalty

An accomplished product designer with over 16 years of experience leading product design, UX and visual communication teams. Extreme creativity, consistent leadership and novel innovations have resulted in a collection of award winning products.



  • Building efficient, high performance design teams that meet the demands of a fast-paced company
  • Creating strong relationships with employees that result in appreciation, loyalty and commitment
  • Providing design critique without micromanagement
  • Easily engage internal and external team members to work together in effective, high performing cross functional teams
  • Driving products from a design point of view, and working within an Agile process



  • Seeing the big picture yet detail oriented with an eye for perfection
  • Understanding all aspects of product development
  • Rapidly grasping and understanding market dynamics
  • Ability to generate ideas quickly, creating a wide range of user-friendly solutions to complex problems
  • Expert in mechanical design and manufacturing processes for consumer products
  • Recipient of 10 patents with 2 more pending

Brave | 2015 to present

Head of Design

Designing and building the new browser, Brave. Our mission is to save the web by increasing browsing speed and safety for users, while growing ad revenue share for content creators.

The web has become a different place. With the ad-tech ecosystem out of control, users have revolted and blocking ads has become the new weapon of choice for improving their browsing speed, safety and privacy. Unfortunately, blocking alone results in a race to the bottom where nobody wins. Without the ability for content creators to earn money for their efforts, users could be left with fewer sites to browse, relegated to hand-picked content from controlled sources.

Brave aims to transform the online ad ecosystem with micropayments and a new revenue-sharing solution to give users and publishers a better deal, where fast, safe browsing is the path to a brighter future for the open web.


Luidia Inc. | 2003 to 2015 | Co-founder

Chief Design Officer      Feb 2014 - August 2015
VP of product design    JULY 2013 - JAN 2014
Sr director of design   Feb 2007 - JUNE 2013
director of design        JULY 2003 - Jan 2007

Luidia builds interactive classroom and meeting room tools that help students, teachers and business professionals communicate visually, both in the same room and over the internet in real-time. 


Designed a revolutionary and often imitated UI in the classroom technology space, resulting in successful business partnerships with large customers including 3M, Hitachi, NEC, HP, Polycom and Sony.

Managed mechanical engineering firms for injection molded part needs from design stages through manufacturing while providing the industrial design vision.

Served as the Creative Director, leading the production of all web sites, photography, videos, trade shows/events and general marketing collateral.



Co-founded and launched Luidia in 2003, reaching profitability in under 3 years. Over 150 million in revenue since inception.

Successfully sold Luidia to a leading competitor in Korea.

Built and managed a Design/UX team providing 100% company-wide design support - from brand identity to hardware,  software, mobile and marketing communications - delivering a continuous stream of design innovation to the company.

Designed a complete hardware and software product solution for the ministry of education in Mexico, leading to over 43,000 units sold and installed within a single year period.

Percipo Inc. | 2008 to present

design Advisor

Developed multiple prototypes for various product concepts for advancing prospective customer relationships.


Envisioned and designed a series of iOS apps that resulted in over 10 million downloads since inception, creating a launch pad for new business relationships.

Helped create the corporate identity, managed the brand, and developed marketing communication tools.


EFI Inc. | 1996-2003

Sr. Product design manager      February 2000 - july 2003
sr. ui designer                                july 1996 - January 1999

EFI is the leading provider of digital printing workflow software and hardware solutions.

Reinvented the company's flagship software suite which led to 5 consecutive years of top digital printing technology awards, and major sales wins including adoption by FedEx-Kinkos national business services chain.

Co-invented the eBeam digital whiteboard system that was eventually spun off as a new company. (became Luidia)

Built and managed EFI’s product design team, serving the UI/UX needs of the company as it grew from 250 to 1000 employees.

Designed and created workflow software for several fortune 500 partners including Canon, Xerox, Ricoh and Minolta.

Art directed outside product design firms for the design of numerous EFI hardware products.



1993-96 University of Illinois, Urbana-Champaign

School of Fine and Applied Arts, Graphic Design

Recipient of Senior Designer Award, 1996


1992-93 Milwaukee Area Technical College

Commercial Art/Photography




more pending...