Through years of design leadership utilizing a continual hands-on approach, many ground breaking design solutions were achieved for users, clients, and customers alike. Touching on every facet of design from product ID, corporate identity, web design, mobile and desktop software, and visual communication – allowed for deeper insights and creative control of the design process.
All the data in the world will not tell you exactly what they need or want. This is where user intuition, empathy, and feedback mix to provide the right answer.
Building a team of design experts requires an understanding of each role, whether 3 or 50 individuals. More bandwidth does not necessarily mean shorter time to market, but rather, allows for parallel product definition. Subdivision of design tasks in a process allows for higher focused work, resulting in better design solutions.
A flexible process with an agile approach is one that can shrink or expand based on project needs, schedule and budget.